How to Start a Meta Fundraiser to Give to Children in Need This Giving Tuesday
Learn how to start a Meta fundraiser this Giving Tuesday that makes a real difference for children in foster care! A Meta fundraiser is a built-in tool on Facebook and Instagram that allows you to ask friends, family, and your community to donate directly to a nonprofit of your choice (like Foster Love!) You might have seen people asking their followers to donate to a nonprofit for their birthday in lieu of getting presents. The fundraisers are processed by the PayPal Giving Fund on behalf of Meta. With Foster Love, your fundraiser will help provide holiday meals, toys, clothing, and comfort items to children who need them most.
Why Your Fundraiser Matters
Many children in foster care go without the basics that most kids take for granted—warm clothes, cozy blankets, a small toy, or even a hot holiday meal. By starting a Meta fundraiser, you help ensure children in foster care experience the magic of the holidays and feel loved, remembered, and supported. Your effort can give to children in need, creating lasting joy and hope during the holiday season.
Giving Tuesday, December 2nd
We are asking the community to raise money on Tuesday, December 2nd, in honor of Giving Tuesday. This is the biggest day of the year for nonprofits to raise money for their programs. For Foster Love, this is a huge opportunity for us to fund programs that allow us to:
Giving Tuesday is an opportunity to make sure these programs and initiatives can continue bringing children the childhood joys that often get left behind in the system.
Choose Your Platform Meta platforms include Facebook and Instagram—choose which you’d like to start your fundraiser with. You can share from one platform to another! For example, you can share a Facebook fundraiser to your Instagram Story and vice versa.
Set Your Goal Decide how much you want to raise and how many children you hope to impact with holiday gifts, clothing, and essential comfort items. Every amount helps create real change.
Share Your Why Tell your story. Explain why you’re supporting Foster Love and how funds help children in foster care receive the joy, warmth, and support they deserve during the holidays.
Add Visuals Photos and videos make your fundraiser more powerful. Show the impact — from holiday gifts to moments of comfort and happiness for kids in care.
Invite Your Community Encourage friends, family, and followers to donate and share your fundraiser to expand your reach and multiply the impact.
Show Gratitude Thank every supporter and remind them how their generosity helps provide hope, stability, and holiday magic to children who need it most.
On Instagram
Step 1: Go to your profile and tap the + icon. Step 2: Select Fundraiser. Step 3: Search and choose Foster Love as the nonprofit. Step 4: Set your goal amount and timeframe. Step 5: Add a short message explaining why you’re raising funds for Giving Tuesday. Step 6: Publish and share to your Story and profile so others can donate.
On Facebook
Step 1: From your Facebook homepage, click Fundraisers in the left menu. Step 2: Select Raise Money for a Nonprofit. Step 3: Search for and choose Foster Love. Step 4: Set your fundraising goal and end date. Step 5: Write a personal message encouraging others to donate. Step 6: Click Create and share your fundraiser with your network.
Samples of what to write for your post:
Example 1: Over 14,000 children will enter foster care in December, spending the holidays away from their families.
For Giving Tuesday, I’m raising funds for Foster Love to help children in foster care experience the magic of the holidays. Your donation helps provide new clothes, wrapped toys, and comfort items to kids who need them most. Every gift makes a difference.
Please donate or share to help them reach more children in need. 💙
Example 2: Give Hope This Giving Tuesday ✨
I’ve started a fundraiser for Foster Love to support children in foster care this holiday season. Together, we can provide gifts to kids who might otherwise go without. Click the link in my bio to donate or share 💙 #GivingTuesday #FosterLove
Example 3: Help Give Kids in Foster Care Gifts for Christmas!
Kids in foster care are given essentials, but they don’t get the opportunity to experience the magic of Christmas morning while in the system. Help me deliver toys to those kids this Giving Tuesday!
Your Fundraiser Brings Holiday Joy
Your Meta fundraiser for Giving Tuesday is an opportunity to create hope. While children in foster care receive essentials throughout the year, many never get the chance to feel the magic of Christmas morning. With your help, we can bring back the joys of the holidays for a child in foster care. You can be the reason a child wakes up to a warm meal, wrapped presents, and a sense of belonging this holiday season.
Start your Giving Tuesday meta fundraiser today and give to children in need, helping spread holiday joy, love, and hope to foster children across the country.
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ALLIES
PARTNERSHIP INCLUDES
Opportunity For Activation Of ‘Ally Level’ Sponsorship During One Special Event Or Campaign: Foster Care Awareness Month (May), Back to School (Aug/Sep), Disney Days (May & Sept), Giving Tuesday (Nov)
Live Check Presentation With Foster Love Representative
Custom Impact Reports
Press Release & Video Announcing Partnership
Social Media Post Highlighting Partnership
Table At Foster Love Gala
Featured As ‘Ally Level’ Sponsor On Foster Love Website & Annual Report
Opportunity For Activation Of ‘Champion Level’ Sponsorship During One Special Event Or Campaign: Foster Care Awareness Month (May), Back to School (Aug/Sep), Disney Days (May & Sept), Giving Tuesday (Nov)
Co-branded Video Of Live Check Presentation And Interview of ‘Champion Level’ Brand Representative
Custom Impact Reports
Press Release & Video Announcing Partnership
Social Media Post Highlighting Partnership On Foster Love Social Media Channels
2nd Partnership Video Emphasizing Impact Of Partnership
Table At Foster Love Gala
Featured As ‘Champion Level’ Sponsor On Foster Love Website & Annual Report
Opportunity For Activation Of ‘Superhero Level’ Sponsorship During One Special Event Or Campaign: Foster Care Awareness Month (May), Back to School (Aug/Sep), Disney Days (May & Sept), Giving Tuesday (Nov)
Co-branded Video Of Live Check Presentation And Interview of ‘Superhero Level’ Brand Representative
Custom Impact Reports
Press Release & Video Announcing Partnership
Social Media Post Highlighting Partnership On Foster Love Social Media Channels
2nd Partnership Video Emphasizing Impact Of Partnership
Table At Foster Love Gala
Featured As ‘Superhero Level’ Sponsor On Foster Love Website & Annual Report